Mr. Maisch is a German Creative Director, Graphic Designer and Brand Consultant.
During the past two decades he has worked on trendsetting design and branding
projects for notable clients including Mercedes Benz, ZDF, Ramp, Redbull and Dreistern.
Olaf sees himself as part of the generation of designers who are strongly
influenced by pop-culture and counter-cultural codes.
 

Olaf takes cues from these patterns and develops new and differentiated design
approaches based on them. Each assignment he undertakes is helmed by
uncovering the answers to a series of fundamental questions: 

 

For the client - What is their unique selling proposition? How can they clearly differentiate themselves from the competition? For the end consumer - Who is the target market?
How can this communication best detail the product/service benefits and connect with them in both a genuine and meaningful way? For the Brand - How can we stay true to the Brand's established hallmarks while continually pushing the envelope to be relevant and brave in an ever-changing world?